# agilitypr.com

> AI-optimized mirror of agilitypr.com containing 50 pages totalling 45,445 words of clean markdown content, structured data, and semantic HTML. Original source: https://agilitypr.com. Last updated: 2026-07-20T14:53:13.282Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Agility PR Solutions - Leading Platform for PR & Comms](/content/site-root.html): Agility PR Solutions is an enterprise-grade PR and media intelligence platform that helps communication teams drive faster, smarter, and impactful insights (786 words)

## Articles & Blog Posts

- [Top PR Analytics Platforms In 2026](/content/pr-analytics-g2-2026/index.html): Compare top PR analytics platforms by implementation, results, and usability. Based on verified user reviews from G2's Summer 2026 index reports. (3,104 words)
- [Agility PR Solutions Wants to Turn Every PR Pro into a Crisis Communications Master - Agility PR Solutions](/content/pressrelease/agility-pr-solutions-wants-to-turn-every-pr-pro-into-a-crisis-communications-master.html): NEW YORK, NY | February 09, 2022 Innodata Inc. (NASDAQ:INOD), a leading data engineering company, announced today that Agility PR Solutions, its AI-enabled industry platform for public relations, has opened registration for its second annual Crisis Comms Mastery virtual summit. Hosted March 24-26 and featuring some of the PR industry’s top pros, this free online event will provide PR (954 words)
- [Resources - Agility PR Solutions](/content/resources/index.html): Check out our extensive list of tips, tools, resources, and glossaries essential to PR professionals and those working in the media. (378 words)
- [Closing the AI Visibility Gap: Agility PR Solutions 2026 Report](/content/closing-the-ai-visibility-gap/index.html): New 2026 report: 100+ PR pros surveyed and 20,000+ AI prompts analyzed to reveal what drives brand recommendations in AI answers. Download it for free here. (239 words)
- [Watch On-Demand: From Prompt to Polished Briefing](/content/n-demand-webinar-from-prompt-to-polished-briefing/index.html): Build media reports with a single sentence. (40 words)
- [State of business comms in 2023: Poor workplace communication sinking productivity and performance - Agility PR Solutions](/content/pr-news/public-relations/state-of-business-comms-in-2023-poor-workplace-communication-sinking-productivity-and-performance.html): Effective communication is clearly essential to meet new demands as businesses navigate continued market pressures and workplace transformation—but communicating effectively at work is a growing challenge for businesses and employees. (695 words)
- [Announcing the Winners of the 2022 Bulldog PR Awards - Agility PR Solutions](/content/pressrelease/announcing-the-winners-of-the-2022-bulldog-pr-awards.html): RIDGEFIELD PARK, NJ | June 27, 2022 Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. The Bulldog Awards offer a unique, industry-specific evaluation process by being the only PR awards program judged exclusively (2,215 words)
- [ai-powered-pr-guide-for-modern-communicators/index.html](/content/ai-powered-pr-guide-for-modern-communicators/index.html) (749 words)
- [The pros and cons of targeting different media channels with your PR campaigns - Agility PR Solutions](/content/pr-news/public-relations/the-pros-and-cons-of-using-different-media-channels-for-your-pr-campaigns.html): When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. Understanding the pros and cons of these different channels is essential to creating successful campaigns. Take a look. (1,890 words)
- [9 ways to use AI tools to improve your brand performance - Agility PR Solutions](/content/pr-news/pr-tech-ai/9-ways-to-use-ai-tools-to-improve-your-brand-performance.html): AI is the driving force behind the latest growth in marketing. It allows businesses to boost their ROI, personalize content, and understand their target audience better. Here are 9 ways you can use AI to improve your brand performance. (1,629 words)
- [Nike, Coke, Dove and more: Dissecting 5 of the all-time greatest consumer PR campaigns - Agility PR Solutions](/content/pr-news/content-media-relations/nike-coke-dove-dissecting-some-of-the-all-time-greatest-consumer-pr-campaigns.html): In the world of marketing and public relations, it’s not enough for brands to simply advertise products—they must create stories that connect with people on an emotional level, inspire change, and foster relationships built on trust. Some of the most iconic consumer PR campaigns in history have done just that: they’ve gone beyond the basic In marketing and PR, it’s not enough for brands to simply advertise products—they must connect with people on an emotional level, inspire change, and foster relationships built on trust. Here are some of the most iconic consumer PR campaigns in history that have done just that. (1,846 words)
- [The role and evolution of casino public relations: Navigating a complex industry - Agility PR Solutions](/content/pr-news/pr-news-trends/the-role-and-evolution-of-casino-public-relations-navigating-a-complex-industry.html): Public relations in the casino and gaming industry has long been a cornerstone of branding, communication, and reputation management. As one of the most heavily regulated and scrutinized sectors in the world, the casino industry faces unique challenges when it comes to cultivating a positive image and navigating public perception. Casinos are often seen as Casino PR is not just about promoting gaming experiences; it is about carefully crafting narratives, mitigating crises, and navigating the delicate relationship between entertainment, ethics, and law. Here’s a look at the unique challenges and best industry practices. (1,728 words)
- [5 common mistakes brands make when launching digital PR campaigns - Agility PR Solutions](/content/pr-news/content-media-relations/5-common-mistakes-brands-make-when-launching-digital-pr-campaigns.html): Digital PR campaigns are used to build a brand's reputation using online channels. It is a very effective strategy in 2025 because most of the world uses the Internet to find and interact with brands. E-commerce itself is booming, and online shopping is now the norm rather than an exception. However, due to this very In the world of digital PR, many brands make digital mistakes that cause their PR campaigns to fail or underperform. Here, we explore 5 of the most common mistakes and how to avoid them so that you launch successful PR campaigns. (1,340 words)
- [4 ways to improve your marketing strategy with personal branding - Agility PR Solutions](/content/pr-news/public-relations/4-ways-improve-marketing-strategy-personal-branding.html): With the abundance of fake news, scandals, and lawsuits that fill our newsfeeds these days, it is pretty easy to understand why there is such a disconnect between consumer trust and marketing. (1,192 words)
- [5 ways generative AI fosters and improves team collaboration - Agility PR Solutions](/content/pr-news/pr-tech-ai/5-ways-generative-ai-fosters-and-improves-team-collaboration.html): AI has advanced to the point where it can analyze large amounts of data and make well-informed judgments on its own. But the potential advantages of AI in PR team collaboration go far beyond merely increased efficiency. (1,135 words)
- [When silent during crisis, businesses leave their fate in the hands of public opinion - Agility PR Solutions](/content/pr-news/public-relations/when-silent-during-crisis-businesses-leave-their-fate-in-the-hands-of-public-opinion.html): Businesses that maintain silence and avoid confronting a crisis are basically leaving it up to the public to determine their brand’s fate—but a proactive approach will help overcome negativity stemming from a comms vacuum. (794 words)
- [The Ultimate Media Monitoring Guide for PR in 2025](/content/media-monitoring-ultimate-guide/index.html): Learn what media monitoring is, why it matters, and how PR pros use it to track coverage, manage crises, and measure impact. Build a smarter strategy in 2026. (1,266 words)
- [6 leading AI-powered cold email software to boost sales engagement - Agility PR Solutions](/content/pr-news/marketing-news/6-leading-ai-powered-cold-email-software-to-boost-sales-engagement.html): Cold email outreach has evolved far beyond simple mass messaging. Today's sales professionals need sophisticated platforms that combine automation with genuine personalization, ensuring messages reach inboxes and drive meaningful conversations. With spam filters becoming increasingly intelligent and prospect expectations rising, selecting the right cold email software can dramatically impact your sales pipeline. The most effective Here we take a look at some of the best cold email software for 2025. Compare top tools like SmartReach, Mixmax, and Apollo with features, pricing, and expert insights. (1,338 words)
- [PA Media and Agility partnership brings PRs closer to journalists driving news agenda - Agility PR Solutions](/content/pressrelease/pa-media-and-agility-partnership-brings-prs-closer-to-journalists-driving-news-agenda.html): LONDON / AGILITYPR.NEWS / November 03, 2022 Agility’s accurate media database is now embedded in PA Media’s Mediapoint PR and communications professionals can now monitor the news agenda and seamlessly reach the most relevant journalists for their stories through a new partnership between PA Media and Agility. PA Media’s Mediapoint enables customers to both understand (667 words)
- [How to turn a PR crisis into an opportunity for your brand - Agility PR Solutions](/content/pr-news/crisis-comms-media-monitoring/how-to-turn-a-pr-crisis-into-an-opportunity-for-your-brand.html): With various stakeholders to appease and a reputation to protect, it's easy to get overwhelmed during a PR crisis. But if you play your cards right, a PR crisis can be an opportunity for your brand. Here are some insights. (1,527 words)
- [Time Management: New Survey Reveals How Biz Owners Are Spending Their Time—And How They’d Rather Spend It - Agility PR Solutions](/content/pr-news/pr-news-trends/time-management-new-survey-reveals-biz-owners-spending-time-theyd-rather-spend.html): The average entrepreneur spends 68.1% of the time working “in” their business—tackling day-to-day tasks, putting out fires, etc.—and only 31.9% of the time working “on” their business—i.e. long-term goals, strategic planning—according to new research from The Alternative Board (TAB). The firm’s latest Business Pulse Survey shows the majority of business owners (63%) are working more (1,044 words)
- [Top 5 Muck Rack Alternatives for PR Teams in 2025](/content/pr-news/agility-news-reports/muck-rack-alternatives/index.html): Explore the best Muck Rack alternatives for PR teams in 2025. Compare features, pricing, and benefits to find the ideal media relations tool for your needs. (1,402 words)
- [Highwire Names Kelly Losko Chief Financial Officer as Agency Enters Next Phase of Growth - Agility PR Solutions](/content/pr-agency-news/the-hire-marks-a-deliberate-investment-in-the-financial-infrastructure-needed-to-support-highwires-next-chapter-following-a-major-acquisition-expanded-sector-capabilities-and-a-growing-roster-of-m.html): The appointment follows Highwire's acquisition of The Bliss Group, announcement of AcroAI, and the launch of Highwire Health, as the firm becomes the most formidable mid-sized agency in the US. SAN FRANCISCO and NEW YORK, June 15, 2026 (GLOBE NEWSWIRE) -- Highwire, a strategic marketing and communications agency at the intersection of innovation and industry, (744 words)
- [Volkswagen’s emissions scandal: A case study in litigation PR and reputation management - Agility PR Solutions](/content/pr-news/crisis-comms-media-monitoring/volkswagens-emissions-scandal-a-case-study-in-litigation-pr-and-reputation-management.html): In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use of software designed to cheat emissions tests on diesel vehicles. The fallout from the scandal was immediate, In 2015, Volkswagen found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. Here’s how the brand’s response helped manage the crisis, attempt to salvage its reputation, and begin the long road to recovery. (815 words)
- [Effective pet product PR on display: A case study on BarkBox’s success - Agility PR Solutions](/content/pr-news/pr-news-trends/effective-pet-product-pr-on-display-a-case-study-on-barkboxs-success.html): Public relations is an integral aspect of any business, and its importance is especially evident in the pet product industry. With billions of dollars being spent on pet products every year, it is no surprise that competition in the pet sector has grown significantly. Brands must not only offer high-quality products but also create a With billions spent on pet products every year, competition in the pet sector has grown significantly. Brands must not only offer quality products but also create an emotionally resonant narrative that connects them to their audience. Here’s how one brand is doing it right. (1,935 words)
- [wpenginepowered.com | 504: Gateway time-out](/content/pressrelease/announcing-the-winners-of-the-2025-bulldog-pr-awards.html) (35 words)
- [wpenginepowered.com | 504: Gateway time-out](/content/pressrelease/innodata-launches-ai-powered-media-intelligence-feature-intelligent-insightstm.html) (35 words)
- [AI visibility in focus: The grocery aisle just fell to the chatbots—what communications teams need to know - Agility PR Solutions](/content/pr-news/pr-tech-ai/ai-visibility-in-focus-the-grocery-aisle-just-fell-to-the-chatbots-what-communications-teams-need-to-know.html): 5W AI Communications this month released the first grocery-focused AI visibility study — the Grocery edition of The Private Label AI Advantage — and the finding will land inside every CPG communications team in the country: the AI engines are recommending store brands nearly two to one over the national brands that built the modern CPG store brands are winning inside AI answer engines over national brands. This is not a marketing story—it’s a communications story. The reason has almost nothing to do with the product and almost everything to do with what the open web has written about them. Here’s what communications teams need to know. (828 words)
- [The growing importance of PR in the age of AI Search and Google AI Mode—what’s driving the value, and how you can capitalize - Agility PR Solutions](/content/pr-news/seo-website/the-growing-importance-of-pr-in-the-age-of-ai-search-and-google-ai-mode-whats-driving-the-value-and-how-you-can-capitalize.html): AI has redefined the search process, diminishing the impact of traditional SEO—and making PR more critical than ever for brand visibility, credibility, and discovery within AI-driven search results. As AI-powered features increasingly control what users see (and don’t click), brands that rely solely on SEO risk becoming invisible. With the rise in the volume of AI has redefined the search process, diminishing the impact of traditional SEO—and making PR more critical than ever for brand visibility, credibility, and discovery within AI-driven search results. Here we explore how to use PR to optimize your company’s visibility in today’s AI-powered search. (1,359 words)
- [A press release checklist for grand openings - Agility PR Solutions](/content/pr-news/content-media-relations/a-press-release-checklist-for-grand-openings/index.html): A grand opening is one of those announcements that can go either way: it’s either a clean local business story, or it reads like an ad and gets ignored. The difference usually isn’t budget. It’s whether you’ve made it easy for a newsroom (or a community calendar editor) to understand what’s new, why it matters Here we offer a practical grand opening press release checklist: story angle, quotes, visuals, distribution, and follow-up—built for local US media workflows. (1,095 words)
- [wpenginepowered.com | 504: Gateway time-out](/content/pressrelease/announcing-the-winners-of-the-2026-bulldog-pr-awards.html) (42 words)
- [Which big brands do consumers trust with their data—and which are creepy? - Agility PR Solutions](/content/pr-news/public-relations/which-big-brands-do-consumers-trust-with-their-data-and-which-are-creepy.html): A new survey of consumers from SmarterHQ set out to determine which companies and industries are handling their users’ data responsibly—and which marketing tactics consumers feel are personalized vs. creepy. (593 words)
- [wpenginepowered.com | 504: Gateway time-out](/content/pressrelease/from-prompt-to-c-suite-agility-pr-solutions-launches-the-agility-agent.html) (30 words)
- [How PR teams manage trust in regulated industries - Agility PR Solutions](/content/pr-news/branding-reputation/how-pr-teams-manage-trust-in-regulated-industries/index.html): Trust is one of the most fragile assets a brand can own. It takes years to build, but it can be damaged quickly by unclear messaging, poor customer experiences or a public response that feels defensive. In regulated industries, the pressure is even higher because audiences expect brands to communicate with accuracy, care and restraint. Trust is one of the most fragile assets a brand can own. It takes years to build, but it can be damaged quickly by unclear messaging, poor customer experiences or a public response that feels defensive. In regulated industries, the pressure is even higher because audiences expect brands to communicate with accuracy, care and restraint. Smart tips here. (1,133 words)
- [5W Public Relations Expands Roster of International Clients - Agility PR Solutions](/content/pr-agency-news/5w-public-relations-expands-roster-of-international-clients.html): 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced the expansion of their roster of international clients across each division of the agency, which includes Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, B2B, Corporate and Digital. The firm’s client (325 words)
- [Captify Chooses 5WPR as AOR to Generate Brand Awareness and Emphasize the Power of Search Intelligence - Agility PR Solutions](/content/pr-agency-news/captify-chooses-5wpr-as-aor-to-generate-brand-awareness-and-emphasize-the-power-of-search-intelligence.html): 5W Public Relations, one of the 10 largest independently owned PR firms in the U.S., announced that it has been named PR Agency of Record for Captify, the global leader in search intelligence. Captify’s unique semantic technology understands the search behaviors of over 2.2 billion consumers across the globe, powering insights and media for the world’s biggest brands. In just three (499 words)
- [5W Public Relations Recognized with Grand Stevie Award - Agility PR Solutions](/content/pr-agency-news/5wpr-recognized-with-grand-stevie-award/index.html): 5W Public Relations (5WPR), a top 15 independently-owned PR firm in the U.S., announced that it has been recognized with a Grand Stevie Award for being among the top 10, most recognized organizations in the 2019 American Business Awards. Grand Stevie Award winners were determined by a points system in which Gold Stevie-winning nominations are granted three (322 words)
- [Social media benchmarks: Instagram generates highest level of organic interactions for brands - Agility PR Solutions](/content/pr-news/public-relations/social-media-benchmarks-instagram-generates-highest-level-of-organic-interactions-for-brands.html): New social media benchmarking insights help social marketers align their strategies with current performance trends for Instagram, Facebook, TikTok, and X based on analysis of both organic and paid ad activity for thousands of brands. (865 words)
- [Top 10 U.S. Journalists in Technology - Agility PR Solutions](/content/resources/top-journalists/top-10-u-s-journalists-in-technology/index.html): We compiled a list of the top 10 journalists throughout the United States and operating in the Technology space. It's good stuff! (488 words)
- [C-suite content consumption trends—here’s what they’re looking for - Agility PR Solutions](/content/pr-news/public-relations/c-suite-content-consumption-trends-heres-what-theyre-looking-for.html): In this age of information overload, C-level officers are turning to publishers for help sorting through the vast quantities of content coming across their screens to find the information and insights that will help them do their jobs. (742 words)
- [Navigating the shift to health-centric food branding in PR strategies - Agility PR Solutions](/content/pr-news/branding-reputation/navigating-the-shift-to-health-centric-food-branding-in-pr-strategies.html): Health-centric eating habits have upended traditional food branding, injecting new vitality into PR strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Here’s how to navigate the shift. (993 words)
- [5 ways PR firms can reduce the impact of missed deadlines - Agility PR Solutions](/content/pr-news/public-relations/5-ways-pr-firms-can-reduce-the-impact-of-missed-deadlines.html): Despite the impact that missed deadlines have on a business, almost all businesses fail to meet their deadlines consistently—and this is particularly true for PR firms. Here’s how to get back on track. (752 words)
- [4 PR predictions for 2026: How AI is transforming the future of communications - Agility PR Solutions](/content/pr-news/pr-news-trends/4-pr-predictions-for-2026-how-ai-is-transforming-the-future-of-communications.html): Artificial intelligence is reshaping every corner of the communications landscape. The changes underway in 2026 represent the most significant transformation in our profession since digital media redefined how audiences consume information. As AI systems become the primary pathway to answers, PR professionals need to rethink nearly every aspect of how they work, how narratives are The PR teams that thrive in 2026 will combine AI fluency with human judgment, narrative strategy, and ethical clarity. Here are four predictions about where the industry is heading and what leaders should prioritize right now to get ahead. (973 words)
- [wpenginepowered.com | 504: Gateway time-out](/content/pressrelease/innodata-launches-industry-first-natively-integrated-social-listening-add-on-to-its-agility-pr-tech-platform.html) (42 words)
- [5W Public Relations’ Financial PR Division named Top in U.S. - Agility PR Solutions](/content/pr-agency-news/5w-public-relations-financial-pr-division-named-top-in-u-s.html): O'Dwyer’s has officially released its annual PR rankings, naming 5W Public Relations’ Financial PR practice the 17th largest in the US. With net fees of $2.1 million, the division experienced a 31.3% increase from 2019 and continued to remain in the top 20 rankings for the fourth consecutive year. “The 5WPR financial services team and fintech group possess a deep (219 words)
- [5W Public Relations releases crisis-preparedness whitepaper - Agility PR Solutions](/content/pr-agency-news/5w-public-relations-releases-crisis-preparedness-whitepaper.html): 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., has released a crisis communications whitepaper containing insights into PR preparedness for businesses and organizations facing a threat to their public image. The whitepaper covers pandemics, and in addition, touches on a variety of different crisis scenarios ranging from social media (435 words)
- [5WPR Named to PR Net 100 List 2024 - Agility PR Solutions](/content/pr-agency-news/5wpr-named-to-pr-net-100-list-2024/index.html): New York, NY – 5WPR, one of the largest independently owned PR firms in the U.S., announces today it has been named to the PR Net 100 list for the fourth consecutive year. The list recognizes talent, innovation and influence in the PR industry, compiled of agencies that have shown agility, resilience and a reimagining (361 words)

## Listings & Categories

- [Matt Caiola - Agility PR Solutions](/content/pr-news/author/mattcaiola/index.html): Matt Caiola is CEO of 5WPR, a top-10 independent U.S. public relations agency. He leads the firm's corporate, technology, and digital divisions, and 5W's Generative Engine Optimization (GEO) practice to help brands earn visibility inside ChatGPT, Perplexity, Google AI Overviews, and Gemini. Under his leadership, 5WPR has been named to Inc.'s Best Workplaces, PRovoke Media's Global Top 50, and was awarded a Stevie for PR Agency of the Year. Caiola was named Digiday's Marketing Executive of the Year and PRDaily's Communicator of the Year. He is a board member of the Little Baby Face Foundation. (740 words)

## About Pages

- [About Agility PR Solutions - Agility PR Solutions](/content/about/index.html) (1,087 words)

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